Helping companies cut recruiting costs and develop promotion-ready employees.
Personalized HR consulting and professional development coaching that builds communication, confidence, adaptability, and leadership readiness.
Meet Heidi
Hi! I’m Heidi, founder of Bluebird Coaching and a professional development coach who believes organizations best serve their communities by first empowering their people.
As an HR Director, I saw the real costs of high turnover—lost productivity, morale damage, and rising recruiting spend. As an Executive Assistant, I got a frontline view of the skills and mindsets that shape day‑to‑day performance and longevity. That dual perspective lets me diagnose root causes of disengagement and low performance quickly and design coaching that actually moves the needle.
I deliver one‑on‑one coaching for entry and mid‑level employees that builds communication, confidence, adaptability, and leadership readiness so they become promotion‑ready contributors. The result: higher engagement, reduced turnover, longer tenure, fewer external hires, and teams free to focus on organizational impact and scale.
About Bluebird Coaching LLC
Mission
Bluebird Coaching LLC’s mission is to help organizations reduce turnover and recruitment costs while strengthening organizational performance by delivering personalized coaching that turns entry and mid-level talent into engaged, promotion-ready employees with the skills and confidence to excel and lead.
Vision
I envision workplaces where people wake up excited to go to work—equipped, empowered, and fully engaged—so organizations can focus on their impact, not turnover. By developing skilled, promotion-ready employees who thrive in change, Bluebird Coaching helps build companies with the talent, stability, and leadership strength needed to reach the next level.
Values
Adaptability
I embrace change and tailor coaching to meet people where they are, helping them navigate evolving roles, teams, and workplaces with confidence and resilience. I model and cultivate adaptability in every engagement so the people I coach can thrive amid uncertainty.
Curiosity
I lead with questions, not assumptions—encouraging continuous learning, open exploration, and honest reflection to unlock each person’s potential. I help those I coach develop a curious mindset that fuels growth, innovation, and more thoughtful decision-making.
Integrity
I act with honesty, respect, and accountability in every interaction, building trust through transparency and keeping commitments to clients and their teams. I foster integrity in the people I coach by encouraging alignment between their values, words, and actions.
Work With Me
Please find a sample of offerings below. No two organizations are the same, so final pricing and scope are customized after an initial consultation to meet your specific needs.
Nonprofit discount: Are you representing a nonprofit organization? Lucky you! I offer a 10% off discount to 501(c)(3) organizations because I believe that healthy nonprofits lead to healthy communities.
Retention Risk Assessment
$1,700
What’s Included
Custom staff survey that targets root causes of turnover
1:1 discovery calls with leaders, HR, and key stakeholders
Analysis of exit interviews, discovery calls, survey results, and other data to surface opportunity areas
Talent retention roadmap with prioritized actions to reduce turnover going forward
Return on Investment
A data-driven action plan to reduce your organization’s turnover and cut recruiting spend
Organizational Accelerator Coaching Package
$4,000/month*
What’s Included
Introductory call with HR and executive leadership to assess needs
Weekly 60-minute 1:1 coaching calls for up to 5 entry/mid-level employees
Monthly 60-minute 1:1 coaching calls for each enrolled employee’s supervisor
Monthly 60-minute mediation call (employee + supervisor) for each enrolled staff member
Monthly 60-minute group coaching session for all people managers
Email and text availability for staff and supervisors between calls
Return on Investment
Promotion-ready employees, skilled people managers, stronger employee‑supervisor relationships, higher engagement, reduced turnover, and lower recruitment costs
*sample pricing and offerings - packages tailored to organizational needs
Interactive Feedback Workshop
$300
What’s Included
1 × 60-minute workshop for your whole team on giving and receiving feedback (via Zoom or in-person, depending on location)
Return on Investment
Greater organizational productivity and impact due to increased communication effectiveness and improved collaboration
Individual Coaching Packages
In addition to my business services, I also offer one-on-one coaching packages for individuals looking to advance their careers, build confidence, and get more joy and fulfillment from their work.
If that sounds like you, book a free 30-minute consultation to explore how we can work together to take your career to the next level.
Some sample coaching packages are below. These are just examples. Each package is tailored to the client’s specific needs.
Value Exploration
$150
What’s Included
2 × 60-minute calls where we identify needs, values, and opportunities for growth
Return on Investment
A clear understanding of your core values and needs, and how they show up at work
A list of non-negotiables that you need to have in your job and an action plan of how to get them
2-3 clear action items to build confidence and advance your career
Skill Building Starter Kit
$225
What’s Included
3 × 60-minute calls where we identify needs, values, and actively work on an identified area of growth
Return on Investment
A clear understanding of your core values and needs, and how they show up at work
A list of non-negotiables that you need to have in your job and an action plan of how to get them
Tailored skill-building to help with a specific need or challenge
2-3 clear action items to build confidence and advance your career
Career Propeller
$300
What’s Included
4 × 60-minute calls where we identify career goals and build skills to reach them
Return on Investment
A clear understanding of your career goals and an action plan on how to achieve them
Custom coaching to address growth areas, such as communication, feedback, confidence, strategic thinking, and more
A roadmap for future success
The first step to achieving your goals is a 30-minute conversation. We will explore what your unique challenges are and determine the best coaching package to meet your needs.
What Client are Saying
I had the privilege of working closely with Heidi Bailey, and I can confidently say she is an exceptional leader, mentor, and coach.
When I first stepped into an executive assistant role, I was navigating an entirely new landscape. Heidi was instrumental in helping me not only understand the organization but also excel within it. She has a remarkable ability to break down complex dynamics and teach others how to communicate effectively with senior leadership. Heidi’s guidance on “managing up” and anticipating the needs of executives transformed the way I approached my work.
She combines deep knowledge with genuine kindness and encouragement, creating an environment where people feel supported and empowered to grow. Under her mentorship, I developed the confidence and skills needed to thrive, and I was promoted in less than a year.
What sets Heidi apart is her commitment to helping others succeed. Anyone looking to grow as an executive assistant, step into management for the first time, or advance in their career would be incredibly fortunate to learn from her. I wholeheartedly recommend Heidi for anyone seeking a thoughtful, strategic, and deeply invested coach.
— Jessica, former individual coaching client
I am writing this from my couch, still amazed at my current reality. I have two conversations scheduled on Monday, to discuss 1) my happiness and path forward at my current company, and 2) a follow up conversation at a perspective new company.
The chance that I could make the exact claim as previously stated would be either a joke or flat impossible. I found my voice because of Heidi. Don’t get me wrong, I was unhappy and primed for change, but was feckless, unclear how, unclear truly why I needed the change.
I went into this coaching session not knowing what to expect. I emerged a more confident, direct, clear-spoken employee with a desire to see my work align with me.
When those appointments come, I have a script that I have confidence in, intention that aligns with my needs and goals, a sense of empowerment within myself, and a champion in the background who can’t wait for the updates.
Give Bluebird Coaching a chance and I’m confident you’ll feel empowered the way I do now.
— Jesie, former individual coaching client
Contact
Interested in working together? Fill out some info, and I will be in touch shortly. I can’t wait to hear from you!